A good name is important for every business. No matter what business you’re in, you’ll need a good name to help customers remember your brand.
Your business name is the first thing your customers will remember about you. It’s how they’ll talk about your company to their friends and coworkers.
Stats show that it takes between 5 and 7 times for people to remember your brand. A good brand name can have a big impact on your business because it helps customers trust you and makes you stand out.
Want to know how to come up with a good name for your business? Let’s look at some tips and ideas to help you come up with a good name for your business.
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Make it simple to spell and say
Your business might be great, but your customers won’t be able to find you if your brand name is hard to say or spelled wrong. You must have a name that is easy to say.
When it comes to this, less is more. If you don’t want your target audience to look up your brand name on the internet to figure it out, don’t use words that are too hard or foreign. Taking out vowels can also make your name harder to say and read.
Compared to Apple and Meta, they are both easy to say, simple and can be written from memory. That makes them stand out and helps customers all over the world remember them and their products.
Keep things Simple and Unique
The name of your business should be as simple as possible. It shouldn’t be a bunch of different words thrown together to do too many things. Your name should make people think of and feel good things about your business.
Target and GoDaddy are two companies that come to mind when you think of simple. Target has gone on to become the biggest store chain in the world, while GoDaddy has started to control the market for domain names and internet services.
Having a simple, unique name for your business can help your customers remember you and find your brand among all the others. 61% of people are more likely to buy from companies that publish unique content, according to the research.
But a lot of business owners have had trouble being original and different. Here are some ways to come up with a name that will stick with your customers and make your business stand out:
- Start with your target keyword and use tools like Twinword or Namify to find related ideas and words.
- Choose a name that can be played with words. Puns and catchy phrases are easy to remember. Such as “Frying Nemo” or “Spoon Me.”
- To come up with a good business name, use online dictionaries like THESAURUS to look up synonyms and similar words.
Communicate Meaningfully
Customers find it easier to remember your brand and understand your values if your business name hints at your company’s history. If your business name says what you do without you having to say it too much, you will be successful. Customers should be able to understand and remember your domain name.
It takes time and thought to come up with a good name for your business, and it should show who you are and what you do. Your business name is a great chance to say something good and important about your business.
Brainstorming Business Names
Brainstorming is a great way to come up with new ideas for a business name. Form a team to get different points of view and approvals. Look at your business name from different angles to help you pick the best one.
Make sure that the voice and personality of your brand match the name of your business. Figure out how it should look, what words and adjectives describe your brand, and what people should feel and think when they see your name.
Here are some tips on how to add new ideas to your board:
Use a creative business name generator to get ideas and come up with different names.
Use real-world examples from your top competitors and make common types of business names that relate to your brand.
Ask friends for their honest thoughts on your name idea.
Make sure that the last two or three names you choose for your business fit the message you want to send to your customers.
Do a thorough search for the Business Name
Research is important if you want to choose a good name for your business. Check to see if your business name is already taken. This will save you time and money. Check online to see if another business is using your brand name as a domain.
Many business names don’t match their domains, which can hurt their marketing plans in the future. Check to see if there are any other businesses that use your organization name. If you run a corporation or an LLC, look on the website of your Secretary of State to see if there is space and if you can register.
Make sure that a lot of businesses use fake business names. This is called “doing business as.” In many states, they have to file a DBA with the city. So, you can look on the website for registered DBAs.
You can also search for trademarks to see if your organization’s name is taken and can also look for names that are similar to yours in the USPTO.gov database. You must register a domain if your name isn’t already taken as a DBA or trademarked. GoDaddy sites like to check if your domain name is already taken.
Examine Your Company’s Name
Once you complete the research, you should test the name and share it with others. You can get feedback, opinions, and reactions from people and find out how well your name will survive in the real world. Here are some ways how to test your organization name:
- Conduct A/B testing with friends, colleagues, family, or strangers. You can experiment with two or more versions of your name and define which version performs the best.
- Ask your potential audience to choose the best business name. You can create polls or surveys on Facebook, Twitter, or Linkedin.
- Use linguistic screening service providers with native speakers from each country to test your name. If you work globally, this step will be necessary for your brand. But if you run a business in your own country, skip this step.
Once you get reactions and opinions about your organization name, consider making changes immediately while it is available.
Conclusion
It can take time, money, and work to come up with good business names. This first step can be scary, but it’s important if you want to build a good business. A strong organization name can make a big difference in how well we do. Use these tips to come up with a great name.